EōS Fitness Acquires Most of Gold’s Gym Southern California - LAmag

EōS Fitness Acquires Most of Gold’s Gym Southern California

EōS Fitness has bought 23 Southern California Gold’s Gym locations, marking the end of an era for the iconic bodybuilding brand that originated in Venice.

Gold’s Gym, known as the “Mecca of Bodybuilding,” has been a legendary chain in Southern California since its roots in Venice. The brand is famous for bringing bodybuilding into the mainstream, starting with Joe Gold in 1965. The gym has attracted legendary figures like Arnold Schwarzenegger and Lou Ferrigno.

The gym has sold all its Southern California locations, except for the Venice Beach location. In an email to members, Gold’s Gym stated:

From the bottom of our hearts, thank you for being part of our journey. It’s been an honor to serve you and we’re proud to leave this legacy in the hands of a team we trust.

The acquisition marks a significant change for the brand, with EōS Fitness taking over the majority of Gold’s Gym locations in Southern California.

Author's summary: EōS Fitness buys 23 Gold's Gym locations in Southern California.

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Los Angeles Magazine Los Angeles Magazine — 2025-11-04

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