Affinity Rebrand: Blending Personality and Precision
Affinity, the professional creative software company, has undergone a significant overhaul, unveiling a complete rebrand and product relaunch.
Following its acquisition by Canva in March 2024, Affinity's new visual identity aims to balance its connection to Canva while maintaining a distinct personality.
“It needed to feel connected to Canva, because otherwise what’s the point?”
Tom Carey, Canva's creative director for Europe, led the rebranding effort in collaboration with Design by Twist, resulting in a unique visual identity that stands apart in the design software space.
- Updated and free product
- Distinct visual identity
- Collaboration with Design by Twist
Affinity's rebrand successfully walks the line between feeling connected to Canva and establishing its own identity, making big moves in the design software space.
Author's summary: Affinity rebrands with a blend of personality and precision.
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