Tremfya Leads TV Pharma Ads in September and Q3
Johnson & Johnson's Tremfya retained its top position for TV pharma brand ad impressions in September, with a 5.02% impressions share of voice (SOV) and 3.1 billion impressions, backed by a $32.8 million ad spend.
The brand's ad spend increased by approximately $10 million compared to August. Most of Tremfya's impressions came from Univision's ¡Despierta América!, targeting the Spanish language TV audience.
Top Brands for TV Pharma Ads
- Tremfya: 5.02% SOV, 3.1 billion impressions, $32.8 million ad spend
- Vicks: 4.71% SOV, 2.9 billion impressions, $10.3 million ad spend
- Skyrizi: achieved 2 billion impressions, but was knocked to third place
The fall sports season, including college football, and Spanish language TV delivered the majority of TV pharma ad impressions in September.
Author's summary: Tremfya leads TV pharma ads.