Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken into one-minute episodes, are gaining popularity in China. The first few episodes are available for free online, while the rest can be accessed through an app for a fee of up to $30 per drama.
A growing number of these micro-dramas are AI-generated videos. According to Adrienne Lahens, former TikTok executive and current CEO of Infinite Studios,
the micro-drama market in China pulls in $7bn annually, already surpassing their domestic box office.
- The market's success can be seen in series like Nine-Tail Fox Demon Falls For Me,
a fully AI-generated series that gained over 200 million views in just a month.
Author's summary: Micro-dramas are a huge industry in China.