More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Financial Pressure on Gen Z Canadians

A recent TD survey reveals that more than half of Gen Z Canadians (53%) feel pressured to maintain a successful image on social media, despite struggling financially.

Many young Canadians are anxious about their finances and feel conflicted about keeping up appearances, with nearly two in three (65%) believing they are falling behind their peers financially.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty

- said Kristy Irwin, Product Group Owner, Youth & Student.

The survey highlights the financial struggles of Gen Z, including rising costs and low income.

Author's summary: Gen Z Canadians feel financial pressure.

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Cantech Letter Cantech Letter — 2025-10-14