Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary with a limited-edition drop and an accompanying video filled with spicy leather bra outfits.
Kylie Cosmetics officially turns 10 next month, marking a decade since the 18-year-old Jenner launched her eponymous makeup brand in 2015, changing the beauty landscape forever.
Now a 1.2 billion-dollar empire owner, Jenner harnessed the power of social media to introduce her iconic lip kits with a direct-to-consumer model.
To celebrate her label’s 10th anniversary, she launched a new campaign that recreated her most famous persona: King Kylie.
Author's summary: Kylie Jenner launches King Kylie campaign.