More Than Half of Holiday Tech Shoppers Count on Black Friday for Savings, CNET Survey Finds
US bargain hunters are relying on Black Friday to secure major discounts on tech products. Despite Thanksgiving still being weeks away, early Black Friday deals are already gaining momentum, and American shoppers are eager to take advantage.
With concerns about tariffs and rising costs, over 50% of shoppers plan to buy tech devices during Black Friday sales to save money for the holidays. But when is the ideal time to purchase a new laptop, TV, or smartphone?
Expert Advice on When to Shop
CNET's tech and shopping experts offer guidance on the best times to buy devices and strategies for finding the most valuable deals.
Spending Trends for Holiday Tech
- On average, US shoppers intend to spend $931 on tech this holiday season.
- Millennials expect to spend the most, with an average of $1,070.
- Generation X plans the least expenditure, averaging $747.
Popular Tech Devices This Holiday
Smartphones and laptops are the leading gadgets on holiday shopping lists, accounting for 26% and 23% of purchases respectively.
"New smartphone models, including the Google Pixel 10 and Apple's iPhone 17, are released months before the holidays."
CNET experts discuss the appeal of these devices, highlighting the combination of new features and popular releases driving their demand.
How to Stay Informed
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Author’s summary: Over half of US tech shoppers rely on Black Friday deals to reduce holiday expenses, focusing most on smartphones and laptops amid concerns over rising prices.