Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Toy company Mattel will start pre-sales for a new fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. This exclusive three-pack features the characters Rumi, Mira, and Zoey, members of the fictional girl group HUNTR/X from the movie.
Collection Details
- The dolls replicate the characters' finale performance outfits seen in the film.
- Each doll includes detailed accessories such as weapons, fabrics, and styled hair.
- Available exclusively through Mattel Creations starting November 12.
- Shipping is scheduled to begin in fall 2026.
Licensing and Market
This fashion doll set marks Mattel's first product associated with the KPop Demon Hunters franchise. In October, Mattel secured global co-master toy licensing rights for the franchise alongside Hasbro.
The collection is designed to appeal both to fans of the film and to doll collectors.
Popularity and Pre-order Information
Netflix has designated KPop Demon Hunters as its most popular movie of all time based on viewing metrics.
Pre-orders will be processed through Mattel Creations' online platform starting November 12. Each purchase includes a certificate of authenticity.
Author's summary: Mattel’s new exclusive doll collection taps into the massive popularity of Netflix's KPop Demon Hunters, blending fan appeal with collector quality and detailed design.