Target Encourages Employees to Spread More Holiday Cheer
As the holiday season nears, Target is motivating its staff to bring extra cheer to the shopping experience. Employees are now expected to smile whenever they come within ten feet of a shopper. They must also make eye contact and either wave or greet the customer warmly.
If an employee is within four feet of a customer, they are encouraged to start a brief conversation—asking how their day is going or offering assistance. According to Bloomberg, this initiative is part of a new company-wide guidance program implemented by Target’s incoming CEO.
The goal of the program is to foster a more welcoming store atmosphere and reverse a pattern of weak sales performance. Target emphasizes that important customer satisfaction metrics improve when shoppers are greeted personally.
Bloomberg reports it’s part of a new guidance program from Target. The incoming CEO is aiming to make stores more hospitable and turn around a trend of weak sales.
Summary
Target launches a cheerful new employee initiative to boost customer engagement, improve satisfaction, and aid sales recovery during the holiday season.