Martin Scorsese Virtual Production Center Partners with Lavazza
On Wednesday, October 29th, the Martin Scorsese Virtual Production Center hosted a special event featuring Martin Scorsese and his daughter Francesca Scorsese to celebrate a collaboration with Italian coffee brand Lavazza. This partnership introduced a new café inside the Center located at Industry City.
The NYU Tisch Martin Scorsese Virtual Production Center welcomed alumni, current students, and distinguished guests for the kickoff of this Lavazza activation. Tisch Dean's Council member Martin Scorsese ’64, ’68, Hon. ’92 attended alongside Francesca Scorsese ’23, a recent graduate of the Kanbar Institute for Film & TV.
“Coffee shops played a crucial role in my adolescence and career, serving as places where genuine artistic collaboration and creativity happen,” said Scorsese during the event.
Francesca shared a heartfelt moment with her father in the new café, which she later posted on her Instagram.
Event Highlights
- Introduction of Lavazza café within the Virtual Production Center
- Participation of program alumni, students, and special guests
- Martin Scorsese's remarks on the importance of coffee shops for creativity
- Francesca Scorsese's personal connection to the event
Author’s summary: The collaboration between Martin Scorsese Virtual Production Center and Lavazza brings a creative coffee space to Industry City, emphasizing the cultural importance of cafés in artistic development.