DEAG Sells Family Entertainment Company to Peter Schwenkow
Grandezza Entertainment has been acquired by ELC Entertainment Leisure Consultants, a company within the corporate group of DEAG founder Peter Schwenkow. Last year, Schwenkow passed operational management of DEAG to co-CEO Detlef Kornett and transitioned into an advisory role at the German live entertainment company.
After completing his advisory duties, Schwenkow purchased Grandezza and its subsidiary Viel Vergnügen from DEAG through ELC Entertainment Leisure Consultants. The companies plan to maintain “selective cooperation” under the new ownership.
About Grandezza Entertainment
Founded in 2011 as a joint venture between DEAG and Essen-based producer Thomas Schütte, Grandezza offers several prominent event formats, including:
- Weihnachtscircus Regensburg
- Weihnachtscircus Hannover
- Kieler Weihnachtsdorf
- Urbanatix in Bochum
- A trial run of Remassuri in Vienna
Additionally, two new productions are currently in development.
Management and Future Plans
“As founder and long-term CEO, I will always remain closely connected to DEAG.”
Thomas Schütte is set to reacquire shares and return as managing partner. The new management team aims to grow Grandezza into a leading producer and promoter in the family entertainment sector within German-speaking countries by pursuing both organic growth and strategic acquisitions.
Author’s summary: Peter Schwenkow’s acquisition of Grandezza signifies a strategic move to strengthen family entertainment offerings in German-speaking markets, with plans to expand through experienced leadership and selective collaboration.