Agassi Sports Entertainment Corp. (ASE) and IBM have announced a multi-year partnership to revolutionize the global racquet sports arena through cutting-edge artificial intelligence and digital innovation. The collaboration unites IBM’s technology capabilities with ASE’s vision to create a new digital community centered on racquet sports.
This initiative aims to develop a versatile digital platform that will transform how players, fans, and brands interact with racquet sports. Tennis legend Andre Agassi will actively contribute, providing authentic athletic insight and established training methods to guide the platform's development.
“The collaboration brings together IBM’s technology and expertise with ASE’s vision for an innovative digital community across racquet sports,” the announcement states.
By integrating AI-driven analytics and expert coaching, this platform aims to enhance player performance and fan engagement worldwide.
Author's summary: ASE and IBM are partnering to launch an AI-based digital platform by 2026 that will revolutionize racquet sports through video analysis and expert coaching accessible on mobile devices.