Paramount Australia Advances Contextual Advertising in CTV
Paramount Australia has expanded its Contextual Advertising Suite by launching Own the Moment and Contextual Ads within Big Brother. This development highlights the company's leadership in Connected TV (CTV) innovation.
Technology and Capabilities
The suite is powered by KERV.ai’s scene-level intelligence combined with FreeWheel’s video ad serving technology. This allows advertisers to engage viewers precisely and relevantly at the exact moment the action unfolds.
Completing the Advertising Suite
Own the Moment and Contextual Ads complement the existing Pause to Shop feature, forming a comprehensive toolkit that transforms how advertisers connect with audiences by blending premium content and contextual relevance.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” stated Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, Paramount Australia, added: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Summary
Paramount Australia's innovative suite sets a new global standard by integrating advanced technology with premium content to deliver highly targeted and impactful advertising on Connected TV platforms.