Stop Guessing What Works: Start Using Retention Data
Every day, businesses make critical retention decisions based on gut feelings, competitor observations, or what worked at their last company.
They send re-engagement emails at random intervals, offer discounts without understanding why customers leave, and wonder why their retention rates remain stubbornly low.
Even companies investing in retention marketing services often struggle when those services aren't built on solid data foundations.
Guessing is costing you customers—and revenue.
Customer behavior is unique to your business, your product, and your audience.
What works for a competitor might fail spectacularly for you.
The only way to build a retention strategy that actually works is to let your data guide you.
Intuition feels powerful, but it's unreliable.
We suffer from confirmation bias, noticing only the successes that validate our assumptions while ignoring the failures.
Author summary: Use data to guide retention strategy.
More News
- Nationals’ net zero backflip would escalate disaster costs for regional communities | Climate Council
- Stena Line acquires Wasaline, assuming control of ferry route between Sweden and Finland
- Fiege establishes first UK base at Prologis Park Hams Hall
- John Lewis unveils tear-jerking Christmas advert set to iconic 90s club classic
- Muivah’s Homecoming and the Unfinished Story of NagalimThe Shillong Times
- Guest article: COP30 is our chance to achieve resilient global food security—by empowering smallholders
- Designing Horizon Europe for the post-2028 world – CEPS
- Guangtai Positions To Meet Electric Ground Support Equipment Demand | Aviation Week Network
- Stena Line acquires Wasaline | HGV UK.com
- Lessons from Finland’s economic model - The Nation Newspaper