GWI, a consumer research business, has agreed to integrate with Anthropic's chatbot Claude.
This integration will allow GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
According to Tom Smith, founder and CEO at GWI, this integration will connect the world's largest study of online consumers to the world's most popular AI agents, starting with Claude and soon followed by ChatGPT.
Author's summary: GWI integrates with Anthropic's AI assistant Claude.