The Rise of Virtual YouTubers
Late-night television has seen a significant decline in viewership among those under 50, with hosts struggling to maintain their jobs. However, a new wave of entertainment is emerging in the form of virtual YouTubers, or VTubers.
VTubers are creators who stream content through animated avatars, offering them a level of privacy and anonymity in an age of data collection and online harassment. This approach has proven to be highly effective, with VTubers meeting with high-level politicians, performing at events like a Dodgers game, and attracting younger viewers.
Being able to stream through a virtual avatar offers something invaluable in an age of data collection and online harassment: privacy.
The importance of anonymity for creators is highlighted by incidents such as the one involving Emiru, a popular Twitch streamer, at TwitchCon, which showcased the vulnerability of public figures in physical spaces.
Author's Summary
Virtual YouTubers are revolutionizing entertainment with their anonymous avatars.
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