Ahead of California's 1934 gubernatorial election, William Randolph Hearst and MGM Studios created attack ads targeting Upton Sinclair.
These ads, framed as real interviews with prospective voters, portrayed Sinclair supporters as outspoken Communists and leeching hobos, making his opponent Frank Merriam appear reasonable.
Painted Sinclair supporters as outspoken Communists and leeching hobos
As a result, Sinclair lost the election to Merriam, the incumbent Republican.
Author's summary: Cuomo's desperation is compared to historical lows.