Daimler SP250 'Dart': Edward Turner's Great Achievement
Daimler took a bold step with the SP250, shifting from traditional coachbuilt limousines and saloons to a sports car.
Following the Docker era, Edward Turner, renowned for his motorcycle designs, was tasked with revitalizing the Daimler brand.
Edward Turner also created Daimler's brilliant V8, which found a perfect home in the SP250
The company aimed to break into the American market, as Triumph and MG had done successfully in the 1950s.
Author's summary: Daimler's SP250 marked a bold shift in the brand's direction.