OnePlus 15: Hasselblad Replaced by DetailMax Engine
The upcoming release of the OnePlus 15 marks the end of the Hasselblad branding and camera system on OnePlus devices.
Hasselblad has been a partner of OnePlus for several years, and their collaboration has resulted in spectacular photos. However, OnePlus now feels confident enough to introduce its own imaging system, the DetailMax Engine.
This move is a natural step for companies to source everything in-house, allowing them to control the technology, reduce costs, and lower pricing for the end user.
OnePlus has gotten to a point that it feels confident enough to introduce its own imaging system that they hope will rival their partnership with Hasselblad.
The partnership between OnePlus and Hasselblad has been solid, but the introduction of the DetailMax Engine signals a new era for OnePlus' camera systems.
Author's summary: OnePlus replaces Hasselblad with DetailMax Engine.More News
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