Disney+ and Hulu Cancellation Rates Doubled
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, this surge in cancellation rates follows the temporary suspension of "Jimmy Kimmel Live!" due to comments made about Charlie Kirk's alleged assassin.
- Disney+ had 2.18 million sign-ups in September.
- Hulu had 2.1 million sign-ups in September.
- Estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
Consumers threatened to boycott the streaming services following the suspension.
Author's summary: Disney+ and Hulu face doubled cancellation rates.