Teriyaki Madness has launched what it claims to be the first fully AI-generated ad campaign in the fast-casual space, produced in partnership with AI studio Genre.ai.
The campaign was created using tools like Veo 3, Kling 2.5, and ElevenLabs, with every on-screen element, including actors, voiceovers, and special effects, being AI-generated. The only real element in the ads is the food itself.
The move is being billed as bold, cost-saving, and radical.
However, upon closer inspection, the execution appears to be less groundbreaking than initially implied, and the creative results leave room for improvement. One notable aspect is the potential cost savings, which is a significant advantage.
Author's summary: Teriyaki Madness launches AI-generated ad campaign with mixed results.