Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage shirt, which features two otters floating on their backs, in a movie for her new album release party. This sparked a wave of interest among her fans, who sought to buy the shirt, which was last produced in the 1990s.
The aquarium, flooded with inquiries, decided to re-release the shirt as part of a campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The aquarium's goal was to raise $1.3 million, a nod to Swift's favorite number.
The campaign has already surpassed its goal, raising over $2 million in just two days.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.
- Raised over $2 million in two days
- Goal was to raise $1.3 million
- Vintage shirt features two otters floating on their backs