IAS Launches Brand Safety & Suitability Measurement For Meta Threads
Integral Ad Science has announced the expansion of Total Media Quality (TMQ) for Meta, bringing third-party, independent Brand Safety & Suitability Measurement to Threads.
Powered by IAS's AI-driven Multimedia Technology, Total Media Quality for Meta helps advertisers safeguard brand reputation and scale campaigns confidently in real time.
- Expands IAS's comprehensive pre- and post-bid coverage for Meta
- Covers Facebook and Instagram Feed and Reels
IAS's AI-driven content-level analysis enables advertisers to drive performance and confidently scale their investments with trusted, third-party, independent measurement - Lisa Utzschneider, CEO of IAS.
Author summary: IAS expands brand safety controls for Meta Threads.