Aroma-Zone, the Cult Parisian Beauty Brand, Has Arrived in the UK — and I Got the First Look

Aroma-Zone Arrives in the UK

Parisian brand Aroma-Zone has landed in the UK, and we have the exclusive first look.

The brand, known for its natural ingredient-led approach and affordable price point, has built a loyal following since its inception in 1999 as a small family business created by Pierre, Anne-Cécile, and Valérie Vausselin.

Initially, Aroma-Zone supplied raw ingredients for DIY skincare before expanding into ready-to-use products. In 2021, it entered a new era under CEO Sabrina Herlory Rouget, who previously worked at MAC and L'Occitane.

British shoppers, increasingly conscious of product ingredients, will appreciate Aroma-Zone's transparent and accessible approach, making its arrival perfectly timed.

A beauty editor reviews the top 8 products from Aroma-Zone, highlighting the brand's unique offerings.

Aroma-Zone's arrival feels perfectly timed – and gets this beauty editor very excited.

Author's summary: Aroma-Zone brings natural beauty to the UK.

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POPSUGAR UK POPSUGAR UK — 2025-10-16