Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, the entertainment industry is experiencing a surge in positive content.
“[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds,”
said Dave Morgan, president and CEO of Simulmedia, noting an increase in positive ads on television. Networks like Great American Family and UPtv are also contributing to the trend with uplifting content.
UPtv is further promoting positivity by hosting its second annual UPlift Someone Day. Author's summary: Positivity rises in entertainment.