Lysol Taps Snooki for Social Campaign
Lysol, owned by Reckitt, is promoting its Lysol Air Sanitizer through social videos.
The campaign advises consumers on dealing with loved ones' odorous passions, marking a shift from the product's 2023 launch strategy.
The launch campaign used the tagline "Scent Can't Sanitize" to differentiate itself from other air freshening products.
According to Mintel, household cleaner products sales increased by 2.7% from 2023 to 2024, with changing consumer attitudes.
Author's summary: Lysol promotes Air Sanitizer via social campaign.
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