Taylor Thomson: The Revenue Leader
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management, stating:
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist.He believes that strict adherence to CRM discipline leads to revenue growth.
Thomson's philosophy is centered around the idea that
data hygiene creates competitive advantage.This approach has resulted in $7.6 million in revenue growth, with comprehensive revenue models and dashboards that enhance operational visibility.
- Systematic tracking enables strategic decision-making and operational excellence.
- WITHIN has expanded from $250,000 contracts to enterprise engagements exceeding $1.8 million.
Author's summary: Taylor Thomson's CRM approach drives revenue growth.