‘It’s supposed to be big’: Can Victoria’s Secret crack the fashion show formula?

Can Victoria's Secret Crack the Fashion Show Formula?

The Victoria's Secret fashion show returns for the second time after its relaunch, promising to bring back the glitz and glam of the old format.

As the fashion industry strips back and bodies get thinner, the lingerie brand's show is back, but what is the newfound role of a VS Angel in this changing landscape?

It's supposed to be big

The show's return comes after mixed reviews of its relaunch, with commentators questioning whether the brand would stage a show in 2025.

Despite internal doubts, the brand is pushing forward, seeking to find its place in the current cultural context.

Author's Summary

Victoria's Secret fashion show returns with a revamped format.

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Vogue Business Vogue Business — 2025-10-15