Hocco Ice Cream and Haldiram’s Launch India’s First Barfi Ice Cream
This Diwali, Hocco Ice Cream and Haldiram’s have teamed up for a festive indulgence with the launch of Barfi Ice Cream.
The collaboration, launched under the “Cooler Together” campaign, celebrates heritage, innovation and togetherness, merging the nostalgic appeal of traditional Indian mithai with Hoccos’ creamy ice cream.
- Available in Orange Barfi and Milk-Cake Barfi flavours
- Packaged in a premium gifting-ready cube format designed for festive celebrations
The “Cooler Together” campaign celebrates heritage and innovation, highlighting narratives that are both culturally resonant and contemporarily toned.
Featuring folk maestro Maame Khan, the campaign offers multiple touchpoints for consumer engagement in terms of creative storytelling and music collaborations.
Author’s summary: Hocco Ice Cream and Haldiram’s launch Barfi Ice Cream in India.