Is Kylie Jenner a Pop Star Now? Let’s Break Down “Fourth Strike” and Her King Kylie Alter Ego

Is Kylie Jenner a Pop Star Now?

Kylie Jenner, once a newly minted 18-year-old with dreams of launching her own cosmetics line, has come a long way since 2015.

She released her Kylie Lip Kits after hitting red carpets and events with her signature full lips and teal hair, earning her the nickname King Kylie.

A decade later, she's celebrating the 10th anniversary of Kylie Cosmetics by reviving her fan-favorite King Kylie persona and recreating her “GLOSSES” commercial with an all-new song and music video for “Fourth Strike.”

King Kylie, you will always be famous.

Breaking Down the Lore

In March 2016, fans were convinced that Kylie was the voice behind the song in her outlaw-inspired ad, “3 Strikes.”

Author's summary: Kylie Jenner explores her pop star side with "Fourth Strike".

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Cosmopolitan Cosmopolitan — 2025-10-14