Samsung Survey: Canadians Prefer Staying Home
A recent survey commissioned by Samsung found that the majority of Canadians prefer staying home rather than going out. The survey revealed that 85% of Canadians prefer movie nights at home, with 55% choosing to invest in their entertainment setups over external experiences.
Key findings from the survey include:
- 47% of Canadians consider their entertainment space to be the most important room in the house.
- 51% of Gen Z are looking for a theatre experience at home.
- More than a third of Canadians see the TV as the center of their connected life.
- 65% are overwhelmed by too many streaming platforms.
- 59% are drawn to TVs that allow for personalized content recommendations.
The survey was conducted by Edelman Canada between July 28 and August 6, 2025, with a representative sample of 1,500 Canadians.
The survey highlights the importance of home entertainment for Canadians.
Author's summary: Canadians prefer home entertainment over external experiences.