## Go Local, Go Different: Santa Fe’s Push for Local Shopping City officials in Santa Fe have introduced the “Go Local, Go Different” campaign to motivate residents and visitors to support locally owned shops during the holiday season. The initiative coincides with Small Business Saturday, part of the long holiday weekend that follows Thanksgiving. ### Promoting the Local Economy The campaign highlights the importance of spending money within the community to strengthen local businesses and keep more dollars circulating in the regional economy. City leaders and local merchants emphasize that small enterprises help preserve Santa Fe’s unique character and cultural identity. ### Shop Owners’ Perspectives Several shop owners noted that the weekend brings a crucial boost after the slower fall months. Many businesses prepared special sales and events to draw both residents and tourists. Some expressed optimism that the blend of Black Friday traffic and Small Business Saturday promotions would translate into strong sales. ### Community Engagement and Events Downtown Santa Fe and its surrounding districts hosted local art markets, live music, and seasonal decorations to create an inviting shopping experience. Partnerships between the city, business associations, and tourism agencies aimed to remind consumers that every local purchase contributes to neighborhood vitality. ### Looking Ahead Officials hope the campaign will extend beyond the weekend, encouraging locals to make supporting small businesses a year-round habit. By maintaining consistent awareness and community pride, Santa Fe seeks to balance its tourism-based economy with sustainable local commerce. > “When you buy from local shops, you’re investing back into the community,” one campaign organizer said. *** **Author’s summary:** The Santa Fe “Go Local, Go Different” campaign promotes local shopping over the holiday weekend, aiming to boost small businesses and strengthen the city’s community economy.

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The Santa Fe New Mexican — 2025-11-28