The Asper School Announces the Chiu Centre for Business Serving Community
The Asper School of Business is evolving to rethink how business is conducted. Thanks to a generous $5.4 million gift, the new Chiu Centre will be established inside the Drake Centre.
“Wayne and Elanor Chiu are some of Canada’s most prominent philanthropists in sustainability,” said Bruno Silvestre, Dean of the I.H. Asper School of Business and CPA Manitoba Chair in Business Leadership. “We are truly honoured they chose to give back to the Asper School of Business, where we can continue to advance one of our greatest and oldest values: to keep community in business.”
Mission of the Chiu Centre
The Chiu Centre aims to spark meaningful dialogue on how companies can succeed not just by maximizing profits, but by maximizing positive social impact. Its mission is to become a nationally recognized research centre confronting social and ecological crises by promoting business models that encourage cultural shifts in capitalism.
Leadership and Vision
The Centre's inaugural director is Bruno Dyck, Asper Professor and Norman Forhlich Professor in Business Sustainability. He emphasizes the urgent need for change:
“With our current system, some research says that 95% of the financial gains of globalization have gone to the richest 5%,” Dyck told UM President Michael Benarroch on the podcast What’s the big idea? “That’s unconscionable, we should not be able to sleep after we hear those things.”
Notable People
- Wayne and Elanor Chiu – Philanthropists supporting sustainability
- Bruno Silvestre – Dean of Asper School of Business
- Bruno Dyck – Director, Professor in Business Sustainability
- Michael Benarroch – UM President, featured in podcast
(L-R) Dr. Michael Benarroch
Author’s summary: The new Chiu Centre at the Asper School aims to transform capitalism by advancing sustainable business models that prioritize community and social responsibility over profits.