Elf Beauty Sales Rise 14% in Q2, Driven by Rhode
Elf Beauty reported a 14% year-over-year increase in net sales to $343.9 million for the second quarter of fiscal 2026, according to company statements released Wednesday. This quarter marked the first to include results from Rhode, the beauty brand founded by Hailey Bieber and acquired by Elf shortly before its Q1 earnings in August.
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO.
Amin noted that the company remains focused on expanding its market share and capturing new opportunities. In the second quarter, revenue rose 18% in the United States and 2% internationally.
Rhode Becomes a Breakout Performer
Chief Financial Officer Mandy Fields highlighted Rhode as a standout brand this quarter, noting its strong performance following the Sephora North America debut.
“The launch was the second best Sephora has seen in North America, which is incredible to see,” Fields said. “Rhode continues to have momentum behind it.”
Elf expects Rhode to contribute around $200 million to net sales through the end of March, representing significant growth since its acquisition. Fields projected that on an annualized basis, Rhode’s sales could reach $300 million — a 40% year-over-year increase.
Summary
Elf Beauty’s second-quarter performance was buoyed by strong U.S. sales growth and the rapid success of Rhode, signaling sustained momentum across the company’s brand portfolio.
Author’s summary: Elf Beauty demonstrated robust double-digit growth, leveraging Rhode’s strong debut to strengthen its position in the beauty market.