Universal Pictures faces backlash over its plan to premiere the upcoming Michael Jackson biopic, Michael, at London’s O2 Arena with a holographic performance of the late star. The idea has sparked outrage from Jackson’s family, who consider it “deeply disrespectful.”
The studio intends to “resurrect” Michael Jackson via hologram during the film’s debut, a move that ventures into new territory for film promotion. The premiere is set for next spring at the same venue where Jackson was originally scheduled to start his This Is It residency in July 2009.
“It feels like they’re trying to profit from his death again,” said a close insider, describing the hologram plan as “ghoulish” and “disrespectful.” They emphasized, “Michael was a perfectionist” who would have detested being digitally revived for marketing purposes.
Universal is negotiating with Cineworld at the O2, highlighting that the venue provides “emotional symmetry” for the biopic’s premiere. They plan to use hologram technology to recreate Jackson’s final performances, expecting a large fan turnout.
This controversy reveals the tension between honoring a legend’s legacy and commercializing it through technological spectacle, dividing family, fans, and studios alike.