Connecticut Launches a Pizza Trail and Challenges New York
Connecticut took a bold step by placing billboards around New York City, promoting its pizza with slogans like “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” These signs sparked strong reactions and lively debate.
Reactions from New Yorkers and Pizza Fans
- One commenter noted, “Connecticut is just filled with people commuting to New York to get pizza.”
- Another challenged the claim: “You think this is the (pizza) capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
- A particularly witty comment said, “Y’all call that a pizza? That’s just hot bread with ambition.”
Those interested in joining the debate can post their thoughts on Connecticut Tourism’s dedicated page.
Connecticut's Marketing Perspective
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.”
— Anthony Anthony, former New Yorker and Connecticut’s Chief Marketing Officer
He describes the pizza rivalry as a playful way to highlight Connecticut’s unique pizza culture and bring attention to the state’s offerings.
Impact of the Pizza Rivalry
Whether or not people agree with Connecticut’s claim, the campaign successfully stirred conversation among pizza lovers and earned over 4,000 media mentions.
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