Victoria Welcomes New High-Tech Sports Centre
The Allan Labor Government supports a leading UK sports technology company in establishing its Asia Pacific headquarters in Victoria, bringing advanced technology to the AFLW and boosting Victoria's reputation as Australia's sporting capital.
Investment and Job Creation
Minister for Economic Growth and Jobs, Danny Pearson, recently visited Sportable's new headquarters and Centre of Excellence in Collingwood. The facility will create up to 20 specialized jobs in software development, hardware engineering, and client delivery.
Innovative Smart Ball Technology
Sportable's 'Smart Ball' technology delivers real-time tracking of a ball’s movement during games, enriching fan experience and ensuring accuracy on close scoring shots and line calls.
- The technology was first introduced with the Smart Rugby Ball in England, France, and Australia.
- Sportable collaborated with the AFL to develop the Smart Sherrin over several years.
- The Smart Sherrin debuted in the 2024 NAB AFLW season.
- It has helped with over 2,000 score reviews in the 2025 season.
Global Centre for Visualisation and Officiating
The Collingwood Centre for Excellence serves as the global headquarters for Sportable's visualisation division. It leverages Victoria's top talent to develop officiating systems, high-performance assessment tools, and engaging fan content for sports worldwide.
"Sportable's 'Smart Ball' technology provides real-time information about a ball's movement during a game, enhancing fans' experience and ensuring every close scoring shot and line call is correct."
Author's summary: Victoria strengthens its sporting leadership by attracting Sportable's cutting-edge technology and creating skilled jobs, enhancing fan engagement and officiating worldwide.