Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Mattel Partners with Netflix for KPop Demon Hunters Toys

Mattel has launched its first series of licensed toys for Netflix's KPop Demon Hunters, featuring a three-pack of HUNTR/X dolls. This collection reimagines characters Rumi, Mira, and Zoey as fully articulated fashion dolls, dressed in their iconic outfits from the film’s finale and equipped with their signature weapons and hairstyles.

Details of the Doll Set

This Rumi doll is gonna be golden.

Packaging and Availability

The dolls come in a shining, lightstick-inspired box, adding extra appeal for collectors and fans alike.

The golden-themed dolls will be available for presale on Mattel Creations starting November 12 and will be shipped in fall next year.

Future Plans

This release marks Mattel’s first Demon Hunters product as the franchise’s global co-master toy licensee along with Hasbro, promising more merchandise throughout the next year.

Fans of all ages can shine like they're born to be.

Fans can preview the dolls now at mattelcreations.com ahead of the presale.

Author’s Summary

Mattel’s new KPop Demon Hunters dolls bring favorite characters to life with detailed designs and weaponry, beginning a year of exciting merchandise for fans.

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The Toy Book The Toy Book — 2025-11-07