Netflix’s hit animated series KPop Demon Hunters partners with Mattel to release a collectible three-pack of HUNTR/X fashion dolls. The set features fan-favorite demon-slaying idols Rumi, Mira, and Zoey.
Each figure wears the trio’s glittering finale costumes and includes screen-accurate weapons, luxurious fabrics, and carefully styled hair designed for the spotlight. A Certificate of Authenticity accompanies each doll.
This doll release is part of a larger partnership between Netflix, Mattel, and Hasbro announced last month, which will introduce a variety of KPop Demon Hunters merchandise, including toys, games, and cosplay items.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee. She added, “Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Summary: Netflix’s collaboration with Mattel brings fan-favorite KPop Demon Hunters idols to life as $150 collectible dolls, marking a new wave of official merchandise launching soon.