Roots Taps Canadian Icon Seth Rogen for 2025 Holiday Campaign
TORONTO, November 4, 2025 — Roots, the premium Canadian outdoor lifestyle brand recognized for its craft leather goods and quality sweats featuring the maple leaf, has announced actor, writer, and producer Seth Rogen as the face of its 2025 Holiday Campaign.
With over fifty years of heritage, Roots continues to connect tradition with modern culture. Collaborating with Rogen highlights the company’s commitment to featuring talent that represents humour, authenticity, and proudly Canadian values.
“Anything Roots” Campaign
Titled Anything Roots, the campaign captures the brand’s humor and heartfelt charm through a nostalgic, retro-inspired setting. Rogen takes on the role of the Roots Holiday Concierge, juggling a flood of customer calls as he helps everyone find the perfect gift with wit and signature Canadian warmth.
- Portrays Rogen handling frantic last-minute shoppers.
- Shows him offering generous, funny, and heartfelt advice.
- Celebrates the playful yet genuine spirit that defines the Roots identity.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” said Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Brand Legacy
For more than five decades, Roots has remained a symbol of Canadian craftsmanship and community spirit, continually evolving while staying grounded in its core values.
Author’s Summary: Roots partners with Seth Rogen for its 2025 holiday campaign, blending humor, heritage, and Canadian identity in a warm, nostalgic narrative.