Starbucks Addresses Demand Surge for Bearista Cold Cups
Starbucks released its latest holiday merchandise, the Bearista Cold Cup, on November 6, which sold out almost immediately. This bear-shaped, 20-ounce tumbler features a clear container with a lid and straw, designed to resemble a green beanie on the bear’s head, a nod to Starbucks’ signature color.
Release and Popularity
The Bearista Cold Cup debuted early on November 6. Starbucks first teased the product on Instagram on November 5, sparking excitement among fans who quickly generated buzz around the festive item.
Customer Frustrations Over Availability
Despite high demand, many customers took to social media to express frustration about the limited stock. Several reported that the cups sold out by the time they tried to purchase them, with some locations allegedly stocking only one or two units.
- One Instagram user commented, “Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
- Another said, “Our local store received ONE.”
- Others questioned the marketing strategy given the scarcity of available Bearista cups.
- There were complaints that employees at some stores were buying the cups ahead of customers due to the low supply.
“You should have had additional stock for your baristas and at least 10-20 for each store.”
Starbucks has since responded to the situation, acknowledging the overwhelming demand and addressing concerns about availability.
Author’s Summary
The swift sellout of Starbucks’ Bearista Cold Cup highlighted demand challenges and stirred customer backlash over limited stock and perceived preferential treatment of employees.