Starbucks' limited-edition £23 Bearista Cup has caused chaos in stores, leading to shortages, altercations, and soaring resale prices. Many customers queued early before dawn, only to see shelves emptied within minutes after opening.
The Glass Bearista Cold Cup, launched on 6 November as part of Starbucks' 2025 holiday collection, quickly ignited a buying frenzy. The 20-ounce glass cup features a teddy bear design wearing a green knitted beanie and comes with a matching striped straw. Priced at £23 ($29.95), it became an instant holiday collectible.
No official restock has been confirmed, leaving fans uncertain amid high holiday demand. However, based on previous Starbucks limited-edition holiday merchandise releases, a small, unannounced restock might occur later in the season.
Industry observers note that these secondary allocations tend to be limited and distributed unevenly, suggesting that any potential return of the Bearista cup would likely be sporadic and dependent on regional store supply rather than a widespread release.
Amid the holiday rush, the Bearista Cup remains a coveted collectible with uncertain availability.
Author’s summary: Starbucks’ limited-edition £23 Bearista Cup quickly sold out amid frenzy and fights, with possible sporadic restocks later, leaving fans eager and uncertain this holiday season.