Starbucks issued an apology after the quickly sold-out Bearista cup triggered backlash over its limited availability and disappointed customers. The latest limited-edition Starbucks cup caught viral attention for its adorable teddy bear shape and scarce shipment.
The 20-ounce glass container is designed as a teddy bear wearing a green Starbucks-branded beanie, holding a miniature plastic Starbucks cup, with a green-and-white straw protruding from the cap.
“Who’s getting a bearista cup on 11/6 lmk,” Starbucks asked on Instagram on November 4, showcasing the new translucent bear-shaped cup.
The bear cups were released on November 6, but very few fans could purchase one due to limited stock. Many users expressed frustration online.
Starbucks' limited-edition Bearista cup excited fans but its low availability led to disappointment and calls for a re-release.
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