From Sports Venues to Entertainment Cities
How Tech-Powered Frictionless Experiences Are Transforming Industries
Event: SMART CITY EXPO, 4 - 6 November 2025
Enabling Technologies for Experiential Cities
The future of urban environments blends technology, entertainment, sports, and everyday life into seamless, connected ecosystems. Julio de Salvo, Chief Solution Officer for MENA & APAC at Globant, presents how AI, data, and design work together to eliminate friction in user experiences, transforming how people live, play, and connect.
Innovative Projects Showcased
The keynote highlights Globant’s projects such as the Intuit Dome in Los Angeles and Qiddiya in Saudi Arabia. These examples demonstrate how human-centered innovation drives personalization, strengthens connectivity, and boosts engagement within entertainment and sports venues.
"Smart cities are evolving to be adaptive, sustainable, and emotionally intelligent, setting new global standards for experience-driven urban design."
Smart City Evolution
Smart cities increasingly prioritize adaptability, sustainability, and emotional intelligence. This approach redefines urban design by focusing on the experience of inhabitants and visitors, creating environments that respond intuitively to their needs.
Key Contributors
- Julio de Salvo – Chief Solution Officer for MENA & APAC, Globant
- Anteverti – Senior Consultant and Project Manager
Author's summary: Technology is reshaping cities by integrating AI and design to offer frictionless, personalized experiences that enhance urban life, sports, and entertainment connectivity.