Animotion and Madbridge Unite to Launch Entertainment Hub in Abu Dhabi
Animotion, known for its popular animated titles such as The Fixies and Finnick, has entered into a partnership with Madbridge Commercial Investment to create a new regional entertainment hub in Abu Dhabi. The collaboration connects an Emirati investment firm with a global animation studio recognized for brands like The Fixies, Tina & Tony, Finnick, and BabyRiki.
Expanding Creative Horizons in the MENA Region
The joint initiative seeks to strengthen Abu Dhabi’s reputation within the global creative economy by developing an integrated entertainment ecosystem. This ecosystem will encompass animation, live-action content, digital channels, and regional distribution platforms to enhance visibility across the Middle East and North Africa, with ambitions for international impact.
Innovative Content Strategy
Animotion intends to build on its existing animated properties by introducing a new lineup of live-action series designed for children and teenagers. These productions aim to combine cultural relevance with global appeal.
Vision and Goals
“Our mission is to bring world-class creative production to the MENA region.”
The initiative supports Abu Dhabi’s broader strategy to empower its creative economy and expand its family entertainment offerings. It also strengthens Madbridge’s position in industries that link sustainable economic development with cultural and artistic enrichment.
Regional and Global Impact
Based within Abu Dhabi’s Creative Hub, the project highlights both companies’ commitment to establishing long-term creative infrastructure that will foster talent and innovation across the region while promoting global collaboration.
Author’s Summary: The partnership between Animotion and Madbridge establishes a creative hub in Abu Dhabi to enhance the MENA region’s entertainment landscape and expand international cultural production.