Dodgers and Uniqlo Announce Partnership for "Uniqlo Field at ...
Dodgers name Uniqlo as official field presenting partner, creating "Uniqlo Field at Dodger Stadium" for 2026.
ministryofsport.comHere’s the latest on UNIQLO Field at Dodger Stadium.
- Uniqlo Field at Dodger Stadium was officially unveiled in late March 2026 as the new field naming rights deal between the Los Angeles Dodgers and UNIQLO. The announcement marked a branding shift for the playing surface while the stadium name itself remains Dodger Stadium.[2][6]
- The deal is reported to be a multi-year sponsorship with signage around center field and baselines, and branding integrated into field references and related activations for 2026, including potential apparel collaborations for fans.[5][2]
- Coverage and fan reaction varied, with some media outlets framing it as a global branding effort tied to the Dodgers’ international visibility, especially given ties to Japanese sponsorships and players such as Ohtani and Yamamoto in recent seasons.[3][4][9]
Illustration: Opening-day branding typically includes a prominent center-field display and field signage; this aligns with UNIQLO Field branding seen in center-field signage and on-field references described in the announcements.[2][5]
Key sources:
- MLB.com announcement on UNIQLO Field at Dodger Stadium[2]
- Dodgers-related coverage and press materials[9][5]
- Additional media and video reports discussing branding impact and fan reception[4][6]
If you’d like, I can pull a concise timeline of events and extract the exact branding elements announced (center-field signage, batter’s-eye, baselines, etc.) with dates.