Justin Bieber Officially Launches Skylrk, His Long-Simmering Clothing Brand
Today, the Canadian pop star dropped the first collection from the mysterious label he's been teasing since 2023. Here's everything we know so far.
www.gq.comHere’s the latest on SKYLRK clothing based on recent coverage:
- Justin Bieber officially launched SKYLRK in mid-2025, introducing a debut collection featuring colorful hoodies, tees, sunglasses, and footwear, with items priced roughly in the $40–$200 range. The brand’s aesthetic centers on playful, bold colorways and streetwear influences.[1][2][3]
- The initial rollout included must-have pieces like beanies, hoodies, tanks, molded slide sandals, and mules, with signature color names such as “Fizz,” “Gum,” and “Jelly” highlighted in press coverage, and it was sold via SKYLRK’s own site as a primary channel.[2][3][1]
- SKYLRK has since expanded with additional footwear releases and women’s collections, including a Hailey Bieber collaboration noted in early 2026, signaling ongoing product diversification and brand evolution.[5]
- Media coverage through 2025–2026 has framed SKYLRK as Bieber’s independent foray into streetwear after parting ways with Drew House, with designers and creative direction being actively discussed in outlets and fashion-focused sites.[4][2]
Illustration: SKYLRK launched with bold, candy-colored apparel and futuristic sunglasses, then expanded into more footwear and a Hailey Bieber collaboration to broaden its lineup.
If you’d like, I can pull a quick, current snapshot of SKLRK’s latest drops or compile a brief timeline with exact product names and release dates. I can also search for official announcements or press statements from SKYLRK’s site or major fashion outlets for the most up-to-date details. Note: I’ll include citations after each factual point if you want me to add those.