Here’s the latest on Max Homa and lululemon.
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Max Homa joined lululemon as a brand ambassador, with official announcements surrounding his 2025 season launch and wardrobe partnership. This was highlighted in lululemon’s corporate news and multiple golf outlets around late December 2024 and early January 2025.[1][2][3]
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He began wearing lululemon gear for the 2025 season, including apparel and accessories showcased at PGA Tour events such as The Sentry and the Tour schedule kick-off. This transition was covered by sports outlets confirming his ambassador status and first appearances in lululemon-branded looks.[3][7]
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In addition to apparel, reports noted accompanying changes to Homa’s on-course equipment and sponsorships around the time of the announcement, signaling a broader shift to lululemon-affiliated gear ecosystem (including collaborations with Cobra Puma Golf for equipment).[6][10]
Illustration: If you want, I can pull a concise timeline (dates, key quotes, and event names) and generate a simple chart showing the sequence from rumor to official ambassador, plus a one-page summary.
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Sources
American golfer Max Homa has been unveiled as the newest ambassador for Lululemon. Homa, who tied for third place in the 2024 Masters Tournament, commented 'Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand'.
www.themediaeye.comThe six-time PGA Tour winner will have a new look in 2025, when he hopes to return to winning ways and play in the Ryder Cup.
www.inkl.comWe asked lululemon ambassador Max Homa to share his 5 favorite items from the latest collection — and he included these 'unreal' pants.
golf.comThe six-time PGA Tour winner has changed his equipment, footwear and apparel to start the 2025 season
www.golfmonthly.comWhen Max Homa tees it up at Kapalua to kick off the 2025 PGA Tour season, he’ll do it in fresh threads, kicks, and sticks. From his gear to his bag, everything is brand new—and making waves in the golf world before the season even starts. After weeks of buzz, the rumors are now fact: […]
golf-threads.comMax Homa opened up about his new deal with Lululemon ahead of The Sentry 2025. The American golfer, who was a long-term partner of Titleist, has recently made a surprising switch.
www.sportskeeda.comThe six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team appearance streak alive.
www.si.comLululemon welcomes PGA golfer Max Homa as its newest Ambassador. Ranked 27th globally, the six-time PGA Tour winner is known for his sharp style, wit, and community focus....
www.fibre2fashion.comMax Homa Joins lululemon As Its Newest Ambassador
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