Lidl Plus Points ramps up UK grocery loyalty push
Lidl is accelerating its push for market share in the UK grocery market with the launch of its new rewards system, Lidl Plus Points.
internetretailing.netLidl Plus has undergone a major update in 2026, shifting from the old rewards approach to a points-based system called Lidl Plus Points. Customers now earn 1 point per £1 spent, which can be redeemed for money-off coupons or freebies in the Rewards Marketplace, with points valid for two years. Some shoppers have noted that the new scheme can require more spend to reach similar discounts compared with the previous targets, and Lidl also runs occasional Extra Points promotions on certain items.
Key takeaways you should know:
- Earn rate: 1 point per £1 spent; points are rounded to the nearest whole pound.
- Redemption: points can be exchanged for money-off coupons or “freebies” via the Rewards Marketplace.
- Promotions: periodic Extra Points events can boost earnings on select items.
- Timeline: the update launched in early May 2026, replacing the previous Coupon Plus program.
Practical tips to maximize value:
- Check the Rewards Marketplace regularly to claim the best available redemptions.
- Watch for Extra Points promos on frequently bought items (e.g., fruit or bakery staples) to accelerate point accrual.
- If you had existing coupons from the old scheme, redeem them within their expiry windows; some may retain a limited grace period.
Would you like a quick summary tailored to your typical shopping list (e.g., weekly fruit, bakery items, or household staples) with a suggested point target for next week? I can also pull a brief, region-specific update if you tell me which Lidl market you shop at (UK vs. Ireland vs. other).