Direct answer: The latest widely reported prices at the Masters show food items typically at $3 or less, with the most affordable items like egg salad or pimento cheese sandwiches at about $1.50, and beverages up to around $6 for beer or wine. Several outlets in 2026 reiterated that concession prices remain unusually low for a major sporting event, though a few menu updates (like a specialty beer or a candy bar) have seen modest increases compared with prior years.[1][2][3]
Context and highlights
- Core menu pricing remains intentionally affordable: Egg salad and pimento cheese sandwiches around $1.50; most sandwiches and breakfast items near $3; beverages (beer/wine) up to $6.[3][1]
- Notable recent additions or changes: Masters Candy Bar introduced around 2026 as a new option, with some items priced at about $2.25 and certain snacks at $2.00–$3.00 range.[1][3]
- Inflation notes: While broader inflation has affected many venues, Masters concessions have generally held their prices low relative to other major sporting events, with most items $3 or under and drinks at modest levels; a few specialty items have seen small rises (e.g., a particular beer or the ice cream sandwich in some reports).[2][5]
Representative menu examples (prices in USD)
- Sandwiches: Egg Salad $1.50; Pimento Cheese $1.50; Pork Bar-B-Que $3.00; Masters Club $3.00; Chicken Salad on Honey Wheat $3.00; Ham & Cheese on Rye $3.00; Classic Chicken $3.00.[2]
- Snacks and extras: Chips $1.50; Cookies $1.50–$2.00; Southern Cheese Straws $2.00–$2.50; Georgia Peach Ice Cream Sandwich $3.00 (varies by year).[3]
- Beverages: White wine $6.00; Fresh brewed coffee $1.50; Beer varies by year but commonly around $5–$6 in several reports.[2][3]
If you’d like, I can pull the most current single-page menu or recent coverage from a specific outlet and summarize any changes since 2025, or create a quick comparison table of prices across 2024–2026 to show trends. I can also provide a small chart (PNG) illustrating price ranges by category if you want a visual.
Sources
The Masters is one of the most prestigious and exclusive golf tournaments. Most sporting events these days are overpriced. Especially inside the venue. But not at the Masters. Sandwiches start at $1.50. Soft drinks are $2 and beer is $6.
www.nprillinois.orgPart and parcel of going to live sport is paying through the roof for food and drink. But at the Masters that’s not necessarily the case.
www.cityam.comBy Weston Blasi Food prices in the U.S. are up 2.2% over the past 12 months, but at the Masters, a pimento cheese sandwich is still $1.50 and no food item costs more than $3 There's not much inflation at the 2024 Masters golf tournament's concession stands.
www.morningstar.comPatrons at the Augusta National Course this weekend will be in for a positive surprise.
www.express.co.ukThe Masters is back for another year - and so is its cheap food and drinks menu. Here's what you can get for your money at Augusta National Golf Club
www.express.co.ukThe Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comFood and drink prices at Augusta National have been revealed for 2025, and patrons can get excited. There's no where like the Masters.
www.bunkered.co.ukThe priciest concessions at the Masters, beer and wine, cost just $6 each. The Georgia golf tournament prides itself on a simple and affordable menu, even as ticket prices continue to climb.
www.kpbs.org